“How could the malls be full while we’re in a recession?” asked his wife.
My wife recently remarked that the malls are full. “How could we be in a recession?” she said. It got me thinking. Personal spending is obviously way down, but people still want to have a mall...
View ArticleRazor Blades and a Persistent Marketing Cycle – Gillette Reels Me In
Would you consider yourself a difficult person to market to? Do you research high-end products thoroughly before you purchase? Does it take lots of pressure to get you to move from one trusted brand or...
View ArticleA New, Better, Web-based Mind-Mapping Solution: Popplet Review
A lot of people use mind mapping software these days to gather their thoughts and start creative projects. This applies to many different creatives, including software developers, writers, producers,...
View ArticleExperience Marketing is Changing the Way Marketers Work – in a good way
Are you starting with the experience and working back to the product? The following quotes are from Richard Florida’s analysis of the current worldwide economic situation – The Great Reset. This is a...
View ArticleAvoid This Common Mistake When Pricing Your Promotions
by Bob Bly This article appears courtesy of Bob Bly Direct Response Letter – www.bly.com In a price of $40, the number or digit on the left is 4, and the digit on the right is zero. Be careful when...
View ArticleIntense, Detailed Pricing Discussion Regarding Freelance Copywriting Rates
A lot of people come to my site (via Google, Twitter and elsewhere) for information about marketing writing and freelance copywriting pricing. These include people in the market for writing services...
View ArticleEarnest Hemingway and Economy of Words: Stanford University Study
Economy of Words Everybody says this… but it bears repeating. If you reduce the number of words your readers have to endure to get your message, you’re way ahead of the game. It worked for Hemingway,...
View Article9 Wise Quotes from the Advertising World
These gems from Jack Forde’s Copywriter’s roundtable newsletter. The most anticipated email in my inbox. http://copywritersroundtable.com “Many a small thing has been made large by the right kind of...
View ArticleDoes marketing copy belong in a product’s instructions?
I got a new fog-free shower mirror from ShowerTek. As I was installing the mirror, I noticed something interesting in the instructions. It said something to the effect: We’re continually improving...
View ArticleCritical Layout, Design and Typography Concepts for Content Publishers
When I think about design, layout and presentation, there are two books that I frequently come back to: 1) Colin Wheildon’s Type & Layout: Are You Communicating or Just Making Pretty Shapes 2) Garr...
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